If you still think of online advertising as pop ups, it’s time to take notice of the digital frontier. Your customers have.
The true strength of online advertising is the ability it gives marketers to creative strategic campaigns targeted at specific groups of people. Campaigns can be targeted to people by their geographic location, the time of day, the day of the week, the page the person is visiting and much more. In addition to reaching the right people, business owners have found online advertising particularly appealing for the reporting functions digital advertising allows. Strategies can be easily tweaked based on data, creating better executed campaigns.
Online ads can also be static or animated, and most sites offer the same ad sizes, making creative for cross-market campaigns easy and universal.