5 Social Media Trends to Look Out For in 2023
Being at the forefront of trends versus the end of them is crucial in setting your brand apart from the rest. Brands looking to maintain relevance must be part of the cultural conversation to connect with consumers in a more meaningful way.
Check out some of these up-and-coming trends to look out for in 2023.
- AI Usage
Times are changing and so is technology. Generative AI is an exciting ongoing trend which is expected to grow significantly in 2023.
Improve your social media marketing efforts with AI. You can use AI-powered tools to help your business schedule social media posts in advance, discover trends more easily, and create more content.
- Video, Video, & More Video
It’s estimated that video content will make up nearly 80% of consumer online traffic this year. That is why now more than ever companies are investing more dollars into video production for their business.
Spending your money in mediums where consumers are already at is crucial to increasing sales and brand awareness.
- Creator Economy is Growing
The rise of influencer marketing is at an all-time high. As social media channels grow, so will brands through influencer marketing.
Brands are leaning on influencers to establish social proof and build awareness. Working with influencers who share your brand values and attract your ideal target demographic can help drive consumers to your product or service.
- Social Media Optimization
An increasing number of people are using social media as a search engine to search for services, reviews, or products. Does this mean social media is the new Google? Well, not quite yet, but optimizing your profiles and content for social media search is well worth considering when looking to increase your organic traffic and reach.
Optimizing for social media search will look differently per platform. Using Instagram as an example, you can optimize your social profiles by implementing keywords in your bio and name line. Optimize Instagram content by geotagging and using keywords in your captions, alt-text, and hashtags.
- Social Customer Service
More and more people are using social media to interact with brands. Service delivered on social is immediate, effective, and convenient compared to waiting on hold for long periods of time over the phone. That’s why companies are using social as a primary customer service to resolve customer questions or concerns.
The trend of moving traffic from traditional channels to social media will only continue to grow over the years. Ensuring your company offers excellent customer support service on social media will not only level up your brand but build trust among consumers.
Visit with our Off The Wall team today to learn more on how we can improve your social media game!