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Effective Online Marketing During the Holiday Season

By December 21, 2020March 27th, 2023Blog Post, Marketing

Since the COVID-19 pandemic began, the use of online marketing and promotion has skyrocketed. With more people relying on social media to stay connected and learn what is happening in the world, the use of online presence for your brand or company is the way to go this holiday season and into the new year. Here are 3 statistics on the impact online marketing
has during the holiday season.

8 in 10 holiday shoppers are influenced by the internet before making a purchase

Now more than ever, people are turning to their devices to learn about a product before buying it. The use of keywords and search engine marketing (SEM) is the secret weapon to effectively reach your target audience the moment they hit the search button.

64% of smartphone shoppers search mobile before heading to the store

It isn’t a new fact that our smartphones have become a part of our everyday lives. Since the
beginning of the COVID-19 pandemic, the percentage of people who shop online has increased.

Knowing this statistic, there will naturally be a greater increase in your online traffic since more people are social distancing and staying home. Developing a clean and easy-to-navigate website is key to grabbing the attention of your target audience during this time.

76% of mobile shoppers change their mind about which retailer/brand to buy from after searching online

There are many pros and cons of having a presence online for your business – one of the biggest cons being competition. Customers gravitate toward reviews to find credibility of your product or service and the ultimately, they will make cognitive decisions based on how they feel about it.

Make your brand or business stand out of the crowd by upping your bid on competitive keywords, investing in more interactive ads online, and encouraging previous customers to write reviews for your product or service!

Eyes of the Audience

The internet is a great place to market your business by reaching more people on a daily basis!
By knowing these statistics, we believe it’s beneficial to continuously view our product or service through the eyes of your target audience and what they would like to see on your website, app, or social media pages.

Visit with our Off The Wall team today to learn more!

(Statistics retrieved from