Improve Your Brand With Pre-Roll Video
If one of your biggest worries is increasing brand lift in a way that improves overall ROI, then pre-roll video is your new best friend. Video consumption is at an all-time high and its influence has no end in sight, the benefits pre-roll video offer are definitely ones to consider.
What is Pre-Roll Video?
Before we dive into the benefits of pre-roll, you may be wondering, what is pre-roll video? Pre-roll videos are short ads you see before you can access video content. You more than likely are familiar with this type of video content as Facebook and YouTube are the most common video platforms.
Pre-roll is one of the best ways to reach your target audience. In fact, research shows that pre-roll ads are highly effective across multiple metrics, like brand awareness, engagement, and purchase intent.
Three Benefits Of Pre-Roll Video
Now that you know what pre-roll is – if you didn’t before, let’s go a little deeper into the benefit’s pre-roll video advertising offers.
- Brand Favorability
Few people will buy from a brand they aren’t confident about. Utilizing pre-roll ads as part of your marketing strategy allows viewers to feel more confident about purchasing your products or services.
- Increase Ad Recall
Are you someone who retains a message more when it is watched versus read? According to Instapage, the average user remembers 95% of a message when it is watched, in comparison to 10% when it is read.
Videos have the power to generate higher ad recall – making pre-roll video a moment to remember for your audience.
- Target The Right Audience
Pre-roll advertising guarantees precise targeting. With the ability to target the right audience, based on interest, online behavior, geography, and much more. Ensuring you have specific demographics to target; your advertising campaign becomes more effective and less of a hassle.
Staying in front of and effectively reaching your audience can be a difficult task. With pre-roll video, reaching and interacting with your target audience doesn’t have to be daunting.
Contact us for more information on how we can help with your next Streaming Digital Video campaign and to learn more about what pre-roll video can do for your business!