At Off The Wall Advertising, we believe that every brand has a unique story to tell, and we pride ourselves on being the storytellers who bring those narratives to life. Our team of talented professionals, including visionary strategists, imaginative designers, and ingenious copywriters, collaborate seamlessly to deliver tailor-made solutions that share your story through many different platforms.
Here at OTW we have five main departments available to work with you and your company’s marketing needs. They are Web, Video & Audio, Social, Graphics, and Sales. With all that being said, who is behind the team at Off The Wall Advertising? What do they even do and why are they important to me? Well, keep reading to find out just that!
Social
Importance:
- You get to tell ‘The Story.’
- Cost effective way to grow an audience
- Educating about competitors
- Builds custom & target audiences
- Increases brand awareness
- Promotes products or services
Responsibilities:
- Creation & management of social schedules
- Monthly reports
- Social & content management packages
- Blog post & content creation
- Social media updates & management
- Creation and execution of email blasts
Graphics
Importance:
- Builds brand consistency
- Creating & maintaining consistent brand identity
- Communicates the story through visual elements
- Builds credibility through QUALITY work
- Builds a captive audience
- Adaptability & flexibility for each project
Responsibilities:
- Creation of graphics, illustrations, logo’s, layouts, and photos
- Billboards, off the wall ads, online ads, and print & media creation
- Design revisions if needed
- Collaboration with clients and coworkers
Web
Importance:
- Improves credibility through information and services
- Creates brand awareness
- Attract organic traffic with lead mechanisms
- Improve customer experience through accessibility & convenience
- Creation of an online presence
- Digital Marketing
- Showcasing Portfolio
Responsibilities:
- Website Build & Design
- Hosting & Handling of Domains
- Site Backups & Security
- Troubleshooting
- Creation of Demo sites
- Pushing completed sites live
- SEO Management: Search Engine Optimization
Sales
Importance:
- Educating and informing clients about our traditional and non-traditional products and functions.
- Consulting on a wholistic marketing approach tailoring to goals and needs
- Builds a person’s character and companies reputation.
- Sales teams help increase lead conversion and strategy planning.
- The sales team aids business growth by building customer relationships. Customer relationships developed by your salespeople are crucial to customer retention.
- Sales teams allow for super direct marketing campaigns.
Responsibilities:
- Prospect potential clients
- Communication on all levels (email, in-person, phone, etc.)
- Customize & personalize media strategy
- CRM management
- Client contracts & resigns
- Creates and executes goals for the client
- Coordinates the entire process
Video & Audio
Importance:
- Great way to expand on a product, service, event, or business.
- Versatile for a variety of usages
- Great for building website’s SEO
- Boosts conversion rates and leads
- Retail site visitors who view video stay onsite two minutes longer on average.
- People who view a web video are 64% more likely to purchase than other site visitors.
- Video traffic on mobile networks increased by 10% over a 1-year period and is now 50% of wireless network traffic.
- Video in email marketing has been shown to increase click-through rates by over 96%.
Responsibilities:
- Filming & editing
- Photography
- Audio creation & integration (voiceovers & onset)
- Sound leveling
- Motion graphics & effects
- Drone management
- Testimonial creation
- Color grading & corrections
At Off The Wall Advertising , we are more than just a team of talented creatives and strategic thinkers. We are your dedicated partners in building a powerful and enduring brand presence. Our commitment to excellence, combined with our deep industry knowledge and cutting-edge techniques, sets us apart in the advertising landscape.
With a finger on the pulse of the ever-changing marketing trends, we pride ourselves on staying ahead of the curve and continuously pushing boundaries to ensure your brand remains relevant and impactful. Our collaborative approach fosters open communication, allowing us to truly understand your unique vision, goals, and challenges.
By harnessing the power of creativity, data-driven insights, and innovative technology, we craft advertising campaigns that captivate audiences, drive engagement, and generate tangible results. We are passionate about bringing your brand story to life, leaving a lasting impression on consumers and building long-term brand loyalty.
So, whether you’re seeking to launch a new product, increase brand awareness, or drive sales, trust the OTW team to be your dedicated partner. Together, let’s unlock the full potential of your brand and achieve remarkable success in the dynamic world of advertising.
Contact us today, and let’s embark on an exciting journey of creativity, strategy, and growth. Your brand’s success is our ultimate mission.